Rap in Morocco

Six months ago, you were (re)discovering a Moroccan scene that has been at the heart of an enormous creative explosion over the last 50 years. Supported by a fervent Moroccan public, artists continue to export their music beyond the borders of the kingdom and expand their communities. Having managed to free itself from American influences, Moroccan hip hop is still innovating – and it’s not about to stop any time soon! Just take a look at the countless artists who continue to flourish, their killer flows pouring forth.

Whilst the rap industry is still extremely small in Morocco, the artistic power developed there in recent years has enabled it to charm European record companies. Artists already signed include Issam, Madd and Tagne, to name but a few. As well as that, companies’ interest in the toplines (vocal melodies) and instrumental work created by Moroccan artists has allowed them to develop albums for masters of French rap like Lacrim and Dosseh.

Rapping in Morocco has always been a challenge, but it seems that the efforts of artists like Shobee and Small X are starting to pay off. Streaming platforms have been notable, especially where the big names are concerned. There’s still a long way to go before everyone gets a piece of the pie, but at least the way is being paved; now it’s for the most determined to rush in. Take Snor, the latest revelation. Having only started out a year ago, it took just one track to have the spotlight shining on his balaclava, and to make every subsequent release an event. With his ultra-fleek aesthetic in this mystical, ethereal universe, the Casablanca-based upholstery designer was already well connected with the rest of the prolific Casablanca scene. From Draganov, who can be found producing for Manal, as well as for the new pop sensation Asmae, to Tagne, via Loun and Dollypran, Snor symbolises the closeness that exists between a large number of artists. And there’s a reason for this: by dint of scouring the studios of the same city year after year, many have crossed paths and have shared knowledge.

Of course, that doesn’t mean there isn’t the occasional clash, such as that between the Casablancan Nessyou and the Rabati Ljasos. Recently, the fight has been an artistic one, with freestyles and sharp punchlines sharply contrasting their two scenes: Nessyou’s richly rhyming hip hop that searches for meaning and is dressed up in samples; versus Ljasos’ school of trap with its relentless flows and perceived levity.

At present there are others bringing the ‘Moroccan Dream’ to life – to take the title of Tagne’s latest mixtape – following the example of Moro and his collective of Casablancan rappers, the CB4 Gang. Over the years this lyricist – who deals with subjects such as the crossing into Europe (notably in “Patera 2”) and life on the street – has managed to create a huge following who are right there with him with each new track. With so many sparks, it would seem that the flame of hope that brings Moroccan rap to life is about to ignite a whole generation.